ANNE RICHARDS

Automation.
Marketing.
CRM.

Full-stack marketing specialist and leader with a passion for creating custom customer experiences.

About

I’m Anne Richards, a Lead CRM Systems Analyst and full-stack marketing specialist with a passion for CRM automation and communications. My journey started unexpectedly when I was hired as a designer at RHS Canada, but my technical and problem-solving skills quickly led me to specialize in CRM and marketing.

One of my proudest achievements was leading a data integration project that solved a five-year problem by bridging the gap between a custom CRM and HubSpot, which saved 300 man-hours annually, reduced software costs by $400,000, and improved lead quality by 12%.

With a background that spans customer service, design, digital marketing, marketing automation, and project management. I’ve had the privilege of working with brands like Moore’s, Toyota, Husky, and Air Liquide. I thrive on collaborating with cross-functional teams and simplifying technical concepts to create practical solutions.

Driven by my passion for learning and innovation, I’m excited about the future of CRM, especially with advancements in AI and programming. I look forward to continuing to lead innovative projects in this evolving field.

Projects

Due to the nature of my position at previous employments I am limited on what I can share online.

Want to see more?

Contact Me Today
Co-Branded Brochure Design
A cobranded brochure designed to hand out to physician offices and inform them and their patients about our new alliance.
Product Launch - Excite OSA
A new product launch for Excite OSA - a snoring and mild sleep apnea treatment. This included a landing page, emails and an in office display.
Website Development - Lonewolf Chalet
An independent website I developed, assisting with content creation, design and integration.
Website Development - RHS Canada
After an emergency recovery on a website when I first started at Respiratory Homecare Solutions I developed a responsive site with ecommerce, automation and integration.
Signage and Event Planning - WAW offering
From swag to signage and a table cloth I created everything needed for team members to promote the custom WAW program RHS Canada has.
Vehicle Decals - Maple Respiratory Group (MRG)
I was hired by word of mouth to support MRG in building their new vehicle fleet.
Book Design - RHS Canada
A lot of my time at Respiratory Homecare Solutions (RHS) Canada included making clinically accurate brochures and booklets. Because of this a lot of my work is confidential so I can only share snippets.
Collecting Reviews - VitalAire Postcards
I created an initiative with a sister brand to collect google reviews from patients.

Think We Are A Good Fit?

Get in touch.